Apr 21, 2022
Lion’s rebrand for James Squire beer is anything but ordinary
The campaign by Milk+Honey United takes on an epic Game of Thrones-like tale to introduce its new brand.
Nov 16, 2018
A Japanese detergent maker’s first steps towards personalisation
CASE STUDY: Lion Corporation developed personalised fragrances in a promotion that it hopes will support larger scale creation of products tailored to the individual.
Jun 23, 2018
Glass Lion for Change winners: Cannes Lions 2018
India takes all three APAC awards.
Sep 14, 2016
Improbably, Lion builds affinity for detergent
The Japanese manufacturer is working to tackle P&G and Kao's lead in a market with extremely limited brand engagement.
Oct 20, 2009
AdmanGo survey shows positive adspend for Hong Kong
HONG KONG - AdmanGo's latest report shows that the total adspend in Hong Kong is recovering.
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