R/GA launches AI service offering in Singapore
The IPG agency says Brand AI will support CX and business growth.
Laurent Thevenet leaves BBDO Proximity for RGA Singapore
ASIA-PACIFIC - After two and a half years as technical director at BBDO Proximity, Laurent Thevenet has joined RGA as technology director. His ambition is to put the Singapore office on the creative and technological map within the RGA global network.
What marketers can learn from creative coders
Laurent Thevenet is a coder turned creative technologist. Lacking any agency or marketing background, he instead brings a startup mentality to his technical director role at BBDO Proximity in Singapore. Here, Thevenet offers practical advice to marketers who want to maximise creative tech and the mindset that comes with it.
Proximity Singapore makes two senior appointments
SINGAPORE - Proximity Singapore has made two senior appointments as it looks to expand and upgrade its skillset to service clients.
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