REBRANDING EXERCISES: With fireworks and a drone squadron over Incheon, the South Korean auto brand announces a much-needed logo revamp and a new slogan.
The agency will activate the auto brand's partnership with Rafael Nadal and the Australian Open.
Automaker used the Super Bowl to tell story of NFL star Josh Jacobs, who lived in a car with his family.
THE WORK: 'Sorento Black Pack Edition' for Kia by Innocean Australia.
Campaign by Innocean includes fun TVC, plus a game where the louder you growl, the faster your car moves.
Maybe give the weirdly large rodents a rest now?
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