Automaker used the Super Bowl to tell story of NFL star Josh Jacobs, who lived in a car with his family.
THE WORK: 'Sorento Black Pack Edition' for Kia by Innocean Australia.
Campaign by Innocean includes fun TVC, plus a game where the louder you growl, the faster your car moves.
Maybe give the weirdly large rodents a rest now?
Australian mobile agency Mnet's 'Game on', a mobile app supporting Kia's sponsorship of Australian Open tennis in 2014, won the top advertising award and the title of most innovative app at the Global Mobile Awards, presented last night at the Global Mobile Congress in Barcelona.
AUSTRALIA - Kia has launched an app that will interact with TV ads aired during the upcoming Australian Open tennis tournament to give viewers a chance to win a new car by returning the virtual serve of ace Sam Groth.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins