Manchester United scores well with Asian fans
ASIA-PACIFIC - The 135-year-old English football club Manchester United has built an very emotional bonding with its fans. Inside the Old Trafford Stadium hangs a flag that says “United, kids, wife in that order", depicting where the fans' priorities lie. Many Asian fans, who've never been to Britain, share the same passion. Why?
Sports Matters Asia: Game on
SINGAPORE - Advertisers in Asia are gearing up to spend billions of dollars on sports sponsorships in 2014, which makes the inaugural Sports Matters conference, held at St. Regis in Singapore yesterday and today, a timely one.
Manchester United to open Asia office, targeting region's consumers
SINGAPORE - Just over two months after its debut on the New York Stock Exchange, the English football club Manchester United is readying to open its first Asia office in Hong Kong by the end of this year.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins