james thomspon

Jun 22, 2016

Patriotism branding: Will it resonate?

James Thompson examines issues raised by Budweiser's temporary rebranding as 'America'.

Mar 23, 2016

‘Big ideas’ can block true experimentation

I used to ask my agencies for big ideas, but in some ways big ideas are the enemy of much-needed agility, writes Diageo's James Thompson.

Feb 25, 2016

What are you worried about?

In a data-soaked age, why is return on investment still the top worry for marketers?