Feb 20, 2020

A simple demonstration of Coca-Cola's branding power

Your brain creates the bottle in these simple ads by Publicis Italy.

Apr 19, 2018

Samsung project helps people with autism run a restaurant independently

Work from Italy: 'PizzaAut Application' for Samsung by FCB Milan.

May 27, 2016

Exclusive: Just “a little artistic exaggeration” or raw racism?

HUNAN - An official response from Qiaobi (俏比) laundry detergent seems, at the very least, oblivious to the harsh, worldwide criticism heaped upon the company for its advertisement that shows a black man being washed into a fairer-skinned Chinese man.

Jun 18, 2015

Shanghai seizes chance to enhance 'soft power' with Expo Milano

MILAN - The city of Shanghai has embarked on its global branding push at the Expo Milano 2015 with an elusive aim to enhance its global soft power.

Apr 5, 2012

Opinion: CMO World Tour interview with Olivier Faujour, General Mills

As part of the CMO World Tour series, Frédéric Colas is the Chief Strategic Officer of Fullsix speaks with Olivier Faujour, President of General Mills in France, Benelux and Italy on digital media's global reach.