Inspired by retro Japanese game shows, this campaign by The Works nudges Australians to seek expert advice on tax filing rather than suffer the consequences of doing it themselves.
In Ulaanbaatar, AI engineers are quietly laying the groundwork for a new technology-driven economy in tandem with an emerging digital marketing scene.
One Championship is Asia’s biggest home-grown sports property, valued at over US$1 billion. According to its marcomm chief, its success has nothing to do with trendy marketing concepts.
SALT LAKE CITY - Ever since Gartner forecast that by 2017 the CMO would be spending more on IT than the CIO, marketing and tech departments have been striving to break down silos and work more closely. Adobe shared its experience with delegates at its annual marketing summit.
HONG KONG - Hong Kong's Wing Shya, Maggie Cheung and Sean Kunjambu have joined forces in a creative project to further promote sneakers made by Converse in collaboration with Belgian designer Maison Martin Margiela, which launched locally last week.
SINGAPORE - Telecommunication remains the key driver of growth in Southeast Asia’s technical consumer goods (TCG) market, while Indonesia and Malaysia are the top growth markets in the region.
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