infiniti red bull racing

Apr 25, 2014

Inside Infiniti’s Formula 1 marketing machine

How the luxury carmaker built a unique relationship with the reigning F1 champion, and how the man in charge of driving that partnership steers it toward the company’s ultimate goals.

Apr 25, 2014

PHOTOS: Infiniti Red Bull Racing at the China Grand Prix

Photos from last week's China Grand Prix in Shanghai. Please see the link at the bottom of this page for a feature the offers an inside look at how Infiniti uses F1 as a marketing platform.