iestyn keyes

Q&A: Why R/GA gave up on the traditional agency model
Sep 15, 2016
Emily Tan

Q&A: Why R/GA gave up on the traditional agency model

How does R/GA create the right conditions for creativity? Singapore MD Iestyn Keyes explains.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AKQA brings in Nobuhiro Arai as its new Tokyo ECD

1 AKQA brings in Nobuhiro Arai as its new Tokyo ECD

Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

2 Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

Pepsi unveils new logo and identity; colours 120 markets in electric blue

3 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Dentsu China's new CEO on transformation, talent, and looking beyond borders

4 Dentsu China's new CEO on transformation, talent, and looking beyond borders

James Hawkins steps down as PHD APAC CEO

5 James Hawkins steps down as PHD APAC CEO

2024 Event Marketing Awards winners revealed

6 2024 Event Marketing Awards winners revealed

Forbes ‘mistakenly’ ran MFA site for years

7 Forbes ‘mistakenly’ ran MFA site for years

Move and win roundup: Week of April 8, 2024

8 Move and win roundup: Week of April 8, 2024

WPP's internal whistleblower reports rose by 64% in 2023

9 WPP's internal whistleblower reports rose by 64% in 2023

‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

10 ‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age