The appointment will support global CEO Mat Baxter’s vision to put data at the centre of the agency.
The digital experience agency is rearchitecting its business strategy under global CEO Mat Baxter.
Lowe will lead strategy work for DE&I across Huge’s 12 global offices.
Japanese-based funds manager selects IPG’s digital experience agency as its Tokyo office brings in a new creative director.
The wins comes a week after the IPG shop appointed Fullscreen Media's Pete Stein as global CEO.
P&G luxury skincare brand partners with agency on digital initiatives across multiple channels.
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