Dec 5, 2016

Domino's reindeer plan 'fails'

The pizza chain's stunt has given it a quirky edge and brand exposure that is hard to come by.

Nov 25, 2016

Domino's claims it will experiment with reindeer in Hokkaido

The animals will be used for delivery in frigid conditions, not as a topping.

May 14, 2014

CASE STUDY: How gamification of real-life trips increased a travel agent's bookings

KOREA - Travel agent Tourbaksa, with agency Purple Friends, sent college students to Hokkaido and turned their trip into a spectacle that generated awareness and a significant increase in business.