Jul 11, 2014

Making culture work for you: Evoking the hero in China and India

Effective use of a hero figure can be like adding superpowers to your marketing. The trick is doing it in a way that resonates. Here's a guide to why heroes are heroes in India and China.

Oct 31, 2013

Red Rooster launches RoosterRaps with fun campaign in Australia

SYDNEY - Red Rooster, an Australian fast food chain, has launched its new range of wraps—‘RoosterRaps’, with a humorous TV campaign.