healthcare marketing
Oct 16, 2017
How GSK used Alibaba data to reach a new nasal-spray buyer
Only one-tenth of China's allergy sufferers will choose a nasal spray versus antihistamines or decongestants. Here's how Mediacom and GSK sniffed out a solution.
Mar 17, 2011
Five things you need to know about healthcare marketing
Matt Connor, APAC regional director of Wunderman World Health based in Shanghai, points out five key things you need to know about data-driven, patient-centric healthcare marketing in Asia.
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