havas ww siren
Sep 4, 2015
PHOTOS: Betty Crocker & PR firm build giant cupcake mosaic for SG50
SINGAPORE – General Mills brand Betty Crocker and PR agency Havas Worldwide Siren built a giant, 130-square-metre, SG50-themed cupcake mosaic. The dangerously sugary endeavour took place on 1 August and involved more than 1,600 cupcake mixes. The mosaic was assembled and displayed on the Suntec Singapore Convention & Exhibition Centre Concourse. The event spun an epic bake-off session that produced 29,610 cupcakes. We are assured that the cupcakes were kept scrupulously clean and were later donated to a charity, Food from the Heart.
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