hashtags

Jul 31, 2015

Beyond 'hashtivism' to genuine activation

The art of creating a successful hashtag campaign is in understanding that the hashtag is just the beginning, says Rob Hall, GM of Lowe Open and Lowe Profero Thailand.

Jul 15, 2013

Hashtags on Facebook: What brands need to know

After ignoring hashtags for years, Facebook has now added support for them. Here's why and what it means for Facebook itself and for marketers.