These infographics come from ‘Closing the Money Gap’, a report by Y&R Asia and VML that looks at young adults’ changing relationship with money and identifies broad opportunities for finance brands to stay relevant. For more details, please see the related-article link at the bottom of the page.
SINGAPORE - A huge disconnect exists today between how young people view the role of money in their lives, and the age-old practices of financial institutions and brands, according to new research by Y&R Asia and VML.
SINGAPORE – Hari Ramanathan, regional strategy director of Y&R Asia, has been promoted to chief strategy officer Asia as the network continues to expand its in-market planning teams.
The recent global campaign launched by Singapore Airlines (SIA), which gives the brand's iconic 'Singapore Girl’ new roles, has drawn varied responses from the public and industry insiders.
Many mature brands would like to rejuvenate their image to appeal to younger consumers, as Watsons has been doing in Singapore, but experts advise a thoughtful approach in such initiatives to avoid alienating current fans.
SINGAPORE - Online news sites that report on Singapore will need to get a license from the Media Development Authority (MDA) starting 1 June, placing them in the same regulatory framework with traditional news platforms.
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