This new integrated campaign by F5 Shanghai proves that the way to a socially conscious heart is through the stomach.
Haidilao’s founder commented on zero marketing cost of the brand and admitted that he was wrong about the hot-pot chain's expansion strategy.
China’s top hot pot brand is struggling with financial woes and more complaints during the pandemic, while rapidly opening more chain stores.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins