Sep 6, 2021

Haidilao and Alipay want you to eat hotpot for a good cause

This new integrated campaign by F5 Shanghai proves that the way to a socially conscious heart is through the stomach.

Jun 25, 2021

A hot pot brand remains in a hot spot

Haidilao’s founder commented on zero marketing cost of the brand and admitted that he was wrong about the hot-pot chain's expansion strategy.

Mar 18, 2021

Brand Health Check: will Haidilao's expansion pay off?

China’s top hot pot brand is struggling with financial woes and more complaints during the pandemic, while rapidly opening more chain stores.