guy hearn

Sep 27, 2018

6 blockchain takeaways (and zero nonsense)

A packed room at Spikes Asia got a down-to-earth update on where the technology stands and where it's headed.

May 23, 2018

The unique face of the fake news debate in Asia

Several Asian governments are experimenting with controls to limit fake news, amid criticism they're merely gagging the press. How can brands and audiences navigate the many factors playing into a story's authenticity?

Sep 24, 2014

Spikes video: Talking gaming and technology with Guy Hearn

SPIKES ASIA - Guy Hearn, chief innovation officer, Asia Pacific, at Omnicom Media Group, discusses why brands are so excited about the ways they can connect with consumers using gaming technologies.

Sep 16, 2013

The 'body language' of successful brands: OMG

SPIKES ASIA 2013 - Brands would like to believe that consumers make their choices based on a rational point-for-point evaluation of a product's merits, but that view is at odds with reality, Guy Hearn, chief innovation officer, Omnicom Media Group, told Spikes Asia delegates this morning.

Sep 17, 2012

Mobile users want more relevant stuff: PHD

ASIA-PACIFIC - The function of mobile in the marketing mix has shifted from creating awareness to consumer engagement, and now to utility for users, according to Guy Hearn (pictured), PHD's director of communications insights.

Mar 9, 2011

INSIGHT: No wind-down in regional watch market

REGIONAL - Asia’s penchant for watches of all categories continues to grow, putting brands under greater pressure to create distinct characters and sales points for their products.