A packed room at Spikes Asia got a down-to-earth update on where the technology stands and where it's headed.
Several Asian governments are experimenting with controls to limit fake news, amid criticism they're merely gagging the press. How can brands and audiences navigate the many factors playing into a story's authenticity?
SPIKES ASIA - Guy Hearn, chief innovation officer, Asia Pacific, at Omnicom Media Group, discusses why brands are so excited about the ways they can connect with consumers using gaming technologies.
SPIKES ASIA 2013 - Brands would like to believe that consumers make their choices based on a rational point-for-point evaluation of a product's merits, but that view is at odds with reality, Guy Hearn, chief innovation officer, Omnicom Media Group, told Spikes Asia delegates this morning.
ASIA-PACIFIC - The function of mobile in the marketing mix has shifted from creating awareness to consumer engagement, and now to utility for users, according to Guy Hearn (pictured), PHD's director of communications insights.
REGIONAL - Asia’s penchant for watches of all categories continues to grow, putting brands under greater pressure to create distinct characters and sales points for their products.
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