gross ratings point

Unilever, Mindshare detail impact of digital-video GRP buying in recent Singapore campaign
Dec 10, 2013
Sophie Chen

Unilever, Mindshare detail impact of digital-video GRP buying in recent Singapore campaign

SINGAPORE – Unilever, Mindshare and TubeMogul have detailed work they did to effectively reach a target audience in a video ad campaign promoting a new men’s shampoo range.

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