go to market strategy

Aug 3, 2017

The marketing science behind Niessing's Singapore launch

Launching its flagship Niessing Monobrand Boutique in Singapore today, the brand's CEO elaborated on its go-to-market strategy and USP.

Jul 28, 2017

Here's why Amazon is worrying the Google/Facebook duopoly

NEWS ANALYSIS: An analyst, a strategist, and an affiliate marketer comfortably walk into a bar. Then they notice Amazon in the corner. All your base are belong to us.

Jul 5, 2017

CMOs should activate categories on a micro region basis: Nielsen

In order to succeed in the ASEAN region, new market entrants must understand the takeoff points that make or break categories and align their distributors across nations.