We've moved on from last year’s Covid-fatigued revenge spending with more confident and savvy digital shoppers. Here’s how brands can up their game and stand out this year-end season.
As social distancing has disrupted normal interactions, many have turned to gifting physical goods to compensate. Here's a look at three kinds of gifting occasions and the brands that are finding a place in the process.
Millennials Mums in the East and in the West are choosing to over-indulge their children this Christmas, writes Marie Gruy, insight director with Dentsu Aegies Network.
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