generation x

Sep 25, 2023

Report: Gen X is largely ignored by brands despite being the most loyal consumer group

TOP OF THE CHARTS: A new report by Wavemaker finds that by overlooking Gen X (people aged 45-60) brands are missing out on a multi-trillion-dollar market.

Jun 18, 2010

New Synovate survey reveals Hong Kong consumers' quest for financial knowledge

HONG KONG - When Hong Kong consumers are looking for financial information, they are more likely to turn to parents, rather than advertisements or blogs for advice, according to a survey released by market research firm Synovate.