generation asia

Oct 13, 2015

Closing the 'money gap' with Generation Asia

These infographics come from ‘Closing the Money Gap’, a report by Y&R Asia and VML that looks at young adults’ changing relationship with money and identifies broad opportunities for finance brands to stay relevant. For more details, please see the related-article link at the bottom of the page.

Oct 13, 2015

Financial brands and young Asians don't agree on meaning of money

SINGAPORE - A huge disconnect exists today between how young people view the role of money in their lives, and the age-old practices of financial institutions and brands, according to new research by Y&R Asia and VML.

Nov 23, 2012

Indonesians hope to improve the lives of others: Generation Asia

JAKARTA - Indonesians hope to achieve great things that will improve the lives of others, Y&R’s proprietary research tool Generation Asia said.

Nov 19, 2012

Y&R: Happiness more important than money to young Singaporeans

SINGAPORE – The majority of young Singaporeans believe happiness is more important than money, with the demographic also placing emphasis on family values and helping others, a study by Y&R indicates.