fred and farid

Jan 13, 2022

Tmall urges city dwellers to outfit themselves for the slopes

A campaign by Fred & Farid Shanghai issues a snowy call to the wild for China's urban denizens.

Aug 28, 2020

Unilever's Magnum pairs matcha with Imma

The computer-generated influencer known as Imma features in a campaign by Fred & Farid Shanghai, as Magnum launches its first flavour made just for China.