forsman bodenfors

Jan 27, 2022

Forsman & Bodenfors to combine with 72andSunny in Singapore

Combined agency will operate as Forsman & Bodenfors led by Po Kay Lee while 72andSunny leaders Ida Siow and Johnny Tan will move on to new opportunities.

May 25, 2021

Forsman & Bodenfors hires Toby Southgate as global CEO

The former McCann Worldgroup chief growth officer joins F&B to drive global expansion.

Nov 27, 2019

West still prejudiced against Asian work: Forsman & Bodenfors CEO

As the Swedish agency builds its brand in Asia, it calls out ‘Western-washing’ of international awards and creative standards.

Jun 6, 2019

2019 Cannes contenders: 'Meet Me Halfway' by Forsman & Bodenfors Singapore

Part of the beauty brand's Change Destiny series, the ad hopes to prompt understanding around the emotionally charged subject of young Chinese womens' futures.

Oct 2, 2018

Gaining share in a trade war: Five tips for successful brand-building in China

As the storm clouds gather, international brands must prepare for continuous adaptation.

Sep 20, 2018

A lot of glass was harmed in this product demo (on purpose)

You might not need a 38,000-kilogram front-end loader meant for mining operations, but you may very well want one after seeing this ad by Forsman & Bodenfors.