As the Swedish agency builds its brand in Asia, it calls out ‘Western-washing’ of international awards and creative standards.
Part of the beauty brand's Change Destiny series, the ad hopes to prompt understanding around the emotionally charged subject of young Chinese womens' futures.
As the storm clouds gather, international brands must prepare for continuous adaptation.
You might not need a 38,000-kilogram front-end loader meant for mining operations, but you may very well want one after seeing this ad by Forsman & Bodenfors.
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