footprint

Jun 16, 2023

UK ad chiefs warn: ‘Advertised emissions’ won't help our industry to reach net zero

The bosses of the AA, IPA and ISBA say tracking carbon impact is vital but argue Purpose Disruptors' methodology is flawed because it overstates the emissions attributable to advertising.

Sep 20, 2022

‘The internet is worse for the environment than airlines’

This Ozone Day, digital marketers need to understand the impact of advertising on the environment, and what they can do to help.