SOUNDING BOARD: There are calls to fine Amitabh Bachchan after he appeared in a 'misleading advertisement' from Flipkart. We ask experts to state whether this is a fair call or whether the brand should be solely bearing the brunt
Accuses Flipkart of indulging in "unfair trade practice" and demands penalty of INR 10 lakhs on the e-comm giant and Bachchan
The partnership will enable India's ecommerce giant to unlock its full potential by focusing on strengthening Flipkart’s relationship with its base of 250+ million shoppers.
Watch the films conceptualised by McCann World Group here
The platform is launched as part of the larger growth strategy for Flipkart’s ad tech business
Not all ecommerce brands are capitalising on the steady rise in online shopping. Top players Amazon, Lazada and Taobao saw strong gains but others like Ebay, Rakuten, Zalora and Flipkart still have work to do.
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