escalator

Escalators transformed into scent-filled tunnels for Air Wick
Jul 29, 2013
Matthew Miller

Escalators transformed into scent-filled tunnels for Air Wick

AUSTRALIA - Reckitt Benckiser, along with Reed Pacific Media, Momentum Worldwide and Creative Works Australia, used scent technologies to turn escalators in three shopping malls into experiential journeys promoting a new Air Wick candle product.

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