In Pakistan, GroupM won English Biscuit Manufacturers' estimated $8 million national media planning and buying account from Starcrest Communications, the incumbent.
The volume-based confectionary market leader in Pakistan seeks to review the market to ensure it is being delivered the most value for marketing investment.
In Pakistan, a new campaign by Ogilvy for English Biscuit Manufacturers hones in on the relationship between a working mother and her son.
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