ellen hou
Oct 4, 2017
Chinese startups falling into trap of 'safe' branding
Identifying their convictions and sticking to them is something many of China's startups are failing to do. Carat's Ellen Hou gives a brand-building lesson.
Sep 20, 2016
Interpublic loses one to DAN as Carat names China CEO
McCann Worldgroup Shanghai's group MD heads to the DAN media agency.
Jun 15, 2012
Ellen Hou joins McCann Worldgroup China
SHANGHAI - Ellen Hou has left TBWA Greater China and joined McCann Worldgroup as chief strategic architect and culture officer, Greater China
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