May 16, 2018

AI predictions are the future of the contextual upsell: Salesforce

AI-powered prediction engines can help marketers better time and tune their upsell attempts, according to a senior Salesforce executive.

Mar 1, 2018

AI cheat sheet: The basics of Einstein, Albert, Watson and friends

What in tarnation is a Vidora? And should you care? We asked some experts to help define the capabilities of the marketing-related AIs on offer.