downturn
Mar 19, 2023
How to defend your brand marketing budget in a downturn
An accountant and an analyst explain what makes marketing spend vulnerable to cuts and how to justify the value of brand advertising to the CFO.
Nov 1, 2022
Why brand advertising is your best friend in a downturn
Without strong brand equity, no amount of performance advertising will keep your products on people’s carefully budgeted shopping lists, say Wavemaker's top researchers.
PROMOTED
May 6, 2016
Advanced Ad-onomics: Economic uncertainty creates opportunity amid challenges
Slowing growth heralds challenging times for advertising in China, but advances in adtech, measurement, data analytics and O2O technology allow savvy marketers to turn economic worries into opportunity.
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