With heightened political and social tension between Hong Kong and mainland China, luxury brands should pay extra attention to what they say, do, and sell.
A cultural insights expert argues that luxury brands must engage in regular 'cultural pitstops' to avoid errors like those made by Givenchy, Coach and Versace—and that there's no excuse for getting it wrong.
The brand is still suffering from a poor marketing strategy last year, which caused outrage in China and has seen it drop in consumer preference in almost every APAC market.
Dearth of Asian press at D&G catwalks intimates the brand's reputation is still suffering in China.
A crisis on this scale is "incredibly hurtful" according to one regional expert assessing what D&G's future in China might look like.
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