Jul 25, 2021

Consumers want control over ads served

A study by Magna and Brave shows consumers engage more with privacy protected ads.

Nov 4, 2020

5 tips for making display advertising work

Ample research is available to devise a set of principles that can help brands maximise their online media spend and capture user attention, writes Inskin Media's Asia sales director.

Apr 3, 2020

Double-digit increase in media spend on ads.txt inventory

BidSwitch study of programmatic market also finds an increase in revenue for media trading via marketplaces.

Aug 28, 2019

What can online advertising companies learn from out-of-home?

The GM of Inskin Media argues against the received wisdom that OOH is for brand-building while digital is not. The problem, she asserts, is the industry selling itself short.

Mar 1, 2019

APAC sees 'massive' growth in mobile ad requests

TOP OF THE CHARTS: India is seeing "meteoric" growth in mobile advertising, with South Korea and Thailand also chalking up big numbers, according to mobile ad platform provider Smaato.

Jul 24, 2017

Men are 'more responsive' to online ads: Eye-tracking research

In a study by Shutterstock, men looked at ads longer and noticed more ads than women.