display

Apr 3, 2020

Double-digit increase in media spend on ads.txt inventory

BidSwitch study of programmatic market also finds an increase in revenue for media trading via marketplaces.

Aug 28, 2019

What can online advertising companies learn from out-of-home?

The GM of Inskin Media argues against the received wisdom that OOH is for brand-building while digital is not. The problem, she asserts, is the industry selling itself short.

Mar 1, 2019

APAC sees 'massive' growth in mobile ad requests

TOP OF THE CHARTS: India is seeing "meteoric" growth in mobile advertising, with South Korea and Thailand also chalking up big numbers, according to mobile ad platform provider Smaato.

Jul 24, 2017

Men are 'more responsive' to online ads: Eye-tracking research

In a study by Shutterstock, men looked at ads longer and noticed more ads than women.

Apr 27, 2017

ComScore: You’re free to measure viewability…literally

Free self-service tool to measure how display, video and mobile ads are actually viewed.

Jul 14, 2016

LinkedIn opens up programmatic to simplify options

Matt Tindale, head of enterprise for APAC at LinkedIn Marketing Solutions, explains what the platform’s launch of programmatic display inventory on desktop means for APAC.