BidSwitch study of programmatic market also finds an increase in revenue for media trading via marketplaces.
The GM of Inskin Media argues against the received wisdom that OOH is for brand-building while digital is not. The problem, she asserts, is the industry selling itself short.
TOP OF THE CHARTS: India is seeing "meteoric" growth in mobile advertising, with South Korea and Thailand also chalking up big numbers, according to mobile ad platform provider Smaato.
In a study by Shutterstock, men looked at ads longer and noticed more ads than women.
Free self-service tool to measure how display, video and mobile ads are actually viewed.
Matt Tindale, head of enterprise for APAC at LinkedIn Marketing Solutions, explains what the platform’s launch of programmatic display inventory on desktop means for APAC.
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