Sep 26, 2017

The mobile rainmaker

Massive one-day ecommerce events present several dangers, but marketers can leverage them intelligently to reap year-round returns.

Jul 18, 2016

The promotion paradox: Avoiding the discount trap

A short-term sales boost may seem tempting, but is likely to do long-term harm. There is a better way.

Oct 13, 2011

Nielsen reveals China's world-leading love of coupons

GREATER CHINA - Hong Kong and Mainland Chinese shoppers are among the world's biggest users of coupons and discount deals, a new global research report has found.