The company claims the platform provides marketers and enterprises with tools and resources to accelerate their ecommerce and D2C growth.
The beverage giant is reversing a significant pullback in marketing spend in 2020, but is prioritising quality and targeting, and has dialled down its Olympics plans. It's also seeing growth in direct-to-consumer sales.
The tech company also intends to use a fresh capital injection to expand its digital-out-of-home offering beyond Thailand.
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