Aug 22, 2016

Digital MediaWorks: Behind the scenes of a five-minute 'training pitch'

Participants in Campaign's Digital MediaWorks on 10 August took on a brief for Coca-Cola's Chinese New Year advertising.

Aug 15, 2016

PHOTOS: DigitalMediaWorks training workshop in Shanghai

The event saw 73 delegates spilt into seven groups to tackle a 'training brief' for Coca-Cola’s media strategy ahead of Chinese New Year.

Mar 13, 2013

DigitalMediaWorks takeaways: 'Go digital or die', break silos, socialise China

BEIJING - Although DigitalMediaWorks, which took place here yesterday, is an educational event for younger professionals, the day generated takeaways valuable for even the most jaded media veteran.

Mar 13, 2013

IN PHOTOS: DigitalMediaWorks 2013 in Beijing

2013's first installment of Campaign China's biannual digital workshop drew more than 40 young delegates yesterday in Beijing. During the full-day course, participants rolled up their sleeves to develop a hands-on media solution to a real-life brief from client Anheuser-Busch InBev. Jean Lin, APAC CEO of Isobar, hosted the event, together with four speakers and five mentors, as well as representatives from sponsors Tencent, HDTMedia and

Aug 30, 2012

From digital long-tail effects to 'corrupted' talent in China: DigitalMediaWorks highlights

SHANGHAI - At the second DigitalMediaWorks, taking place today in Shanghai, China's digital experts explored five questions on the minds of both digital natives and migrants in the country.

Feb 21, 2012

Coca-Cola to provide mystery client brief for DigitalMediaWorks

BEIJING - Delegates of the sold-out DigitalMediaWorks training programme in China will be working on a brief by Coca-Cola, details of which will only be revealed on the day itself.