Participants in Campaign's Digital MediaWorks on 10 August took on a brief for Coca-Cola's Chinese New Year advertising.
The event saw 73 delegates spilt into seven groups to tackle a 'training brief' for Coca-Cola’s media strategy ahead of Chinese New Year.
BEIJING - Although DigitalMediaWorks, which took place here yesterday, is an educational event for younger professionals, the day generated takeaways valuable for even the most jaded media veteran.
2013's first installment of Campaign China's biannual digital workshop drew more than 40 young delegates yesterday in Beijing. During the full-day course, participants rolled up their sleeves to develop a hands-on media solution to a real-life brief from client Anheuser-Busch InBev. Jean Lin, APAC CEO of Isobar, hosted the event, together with four speakers and five mentors, as well as representatives from sponsors Tencent, HDTMedia and FTChinese.com.
SHANGHAI - At the second DigitalMediaWorks, taking place today in Shanghai, China's digital experts explored five questions on the minds of both digital natives and migrants in the country.
BEIJING - Delegates of the sold-out DigitalMediaWorks training programme in China will be working on a brief by Coca-Cola, details of which will only be revealed on the day itself.
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