Media agencies say they are beginning to change team structures to accommodate more programmatic trading in OOH.
TECH TALK: Rubicon Project and GroupM announce digital out-of-home partnerships covering Australia, Philippines and India.
A new study by Magna and IPG Mediabrands predicts a thriving DOOH ad environment over the coming years.
KUALA LUMPUR – FusionBrand has been appointed to carry out a comprehensive re-branding exercise for digital OOH firm adsTV in Malaysia.
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