digital marketing awards

Jun 3, 2020

How PepsiCo looked to preserve ancient embroidery skills while alleviating poverty

DIGITAL MEDIA AWARDS: PepsiCo focused its Chinese New Year charitable efforts on safeguarding the future of a skill passed down for thousands of generations.

Jun 2, 2020

Napkin packets and mahjong tiles prove to be a winning combination

DIGITAL MEDIA AWARDS: Gold Hongye Paper's Breeze brand remade its napkin packets to look like mahjong tiles, creating a social-media sensation and a healthy sales increase.

Jun 1, 2020

iQiyi's innovation reaps rewards

DIGITAL MEDIA AWARDS: The platform, majority owned by Baidu, has invested heavily in technologies like artificial intelligence.

May 29, 2020

Oreo's imperial-inspired cookies a batch made in heaven

DIGITAL MEDIA AWARDS: Oreo's special flavours created in collaboration with the Forbidden City sell like hot...cookies, and scoop awards.

May 28, 2020

Digital Communications Team of the Year connects brands with Gen Z

DIGITAL MEDIA AWARDS: Mindshare China's Content+ team has a proven knack for developing innovative, interactive approaches that help brands reach Gen Z consumers.

May 27, 2020

Patriot games: How Tencent made a virtual race track to mark National Day

DIGITAL MEDIA AWARDS: Tencent merged a racing game for youth with a traditional patriotic holiday, attracting millions of players.