DIGITAL MEDIA AWARDS: PepsiCo focused its Chinese New Year charitable efforts on safeguarding the future of a skill passed down for thousands of generations.
DIGITAL MEDIA AWARDS: Gold Hongye Paper's Breeze brand remade its napkin packets to look like mahjong tiles, creating a social-media sensation and a healthy sales increase.
DIGITAL MEDIA AWARDS: The platform, majority owned by Baidu, has invested heavily in technologies like artificial intelligence.
DIGITAL MEDIA AWARDS: Oreo's special flavours created in collaboration with the Forbidden City sell like hot...cookies, and scoop awards.
DIGITAL MEDIA AWARDS: Mindshare China's Content+ team has a proven knack for developing innovative, interactive approaches that help brands reach Gen Z consumers.
DIGITAL MEDIA AWARDS: Tencent merged a racing game for youth with a traditional patriotic holiday, attracting millions of players.
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