digital assistants

Dec 6, 2018

Digital-assistant voices should be female, says science

In a world where conversational commerce is set to proliferate, it’s imperative for brands to understand the true impact elicited by different voices. Neuro-Insight and Mindshare looked into it.

Mar 16, 2018

Two-thirds of advertisers plan ads for voice-activated devices this year

As well as targeting, most advertisers and agencies believe the ability to use dynamic creative makes digital audio an increasingly attractive medium.