digital assistants
Dec 6, 2018
Digital-assistant voices should be female, says science
In a world where conversational commerce is set to proliferate, it’s imperative for brands to understand the true impact elicited by different voices. Neuro-Insight and Mindshare looked into it.
Mar 16, 2018
Two-thirds of advertisers plan ads for voice-activated devices this year
As well as targeting, most advertisers and agencies believe the ability to use dynamic creative makes digital audio an increasingly attractive medium.
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