Travel retail brand highlights consumer experience with immersive new promotion, marketing head said.
To celebrate the first anniversary of the DFS Wines and Spirits Duplex at Terminal 3, Changi Airport and DFS will be hosting a Cocktail Festival over six weeks. Launched in May 2015, the 11,000 square foot space offers customers an exclusive experience on its Upper Level, where spirits can be sampled and cocktails enjoyed daily at the Long Bar by Raffles, free of charge. The launch event took place at the DFS duplex on 18 May and featured well known bartenders creating their signature drinks for guests. DFS is working with the local bar scene and collaborating with beverage industry leader Proof and Company, the team behind speakeasy 28 HongKong Street, for the festival. The event will encompass collaborations with guest bartenders from leading bars in Singapore, special master classes and signature cocktail creations.
On 2 March, The Balvenie 21-Year-Old Madeira Cask was unveiled at Singapore Changi Airport’s Terminal 1 Central Piazza, at an exclusive event hosted by Sam Simmons, global brand ambassador of The Balvenie. The single malt whisky is now available exclusively at DFS at Changi, prior to its global debut on 1 April. Through 11 April, travellers will have the opportunity to sample the whisky and experience a showcase of local craftsmanship by The Balvenie Connoisseurs of Craft initiative. Also on display at the exhibition is The Balvenie Morgan, a handcrafted V6 Roadster built in collaboration with the Morgan Motor Company.
SPIKES ASIA – A focus on user-experience is helping to shape micro-innovation in Asia, according to Wayne Arnold, CEO of Lowe Profero, and Winnie Park, EVP of DFS luxury retail.
HONG KONG / OKINAWA - DFS Group (DFS) yesterday renamed its only stand-alone duty-free store in Japan from 'DFS Galleria' to 'T Galleria by DFS'—the latest in a global rebranding campaign that will change the identity of stores in Hawaii, Hong Kong, Macau, Singapore, Guam and Saipan.
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