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Nov 2, 2020

100 brands sell RMB 100 million in first 111 minutes of Singles Day sales: Alibaba

Cartier's first-ever livestream attracts 770,000 viewers, and imported products including coffee beans and camel milk see high demand as the festival officially kicks off.

Mar 6, 2018

Vans' 'Girls Skate India' campaign follows athletes battling cultural expectations

The brand opted for longform video to bring its International Women's Day work to life.

Nov 23, 2017

Brands, I’m part of your marketing team: Alibaba CMO

Still insisting that Alibaba is not an ecommerce company but a data services firm, Chris Tung talks about the latest efforts to help brands leverage data.

Nov 17, 2017

Watch: Lessons from China's Singles Day

Fresh groceries, better logistics, stronger branding entertainment are helping the 11.11 shopping festival overcome consumer fatigue with the event, says AdMaster COO, Calvin Chan.

Dec 13, 2013

DATA POINTS: Two-thirds of China consumers satisfied with 'Double-11' day

AdMaster has released a report based on the sales success and consumer experiences during the 2013 Double-Eleven Festival in China. Nearly two-thirds of consumers were more satisfied with this year's annual shopping spree than in 2012. Logistics services especially exceeded expectations after consumers spent an average of RMB1,600 (about US$260) on clothing, electronics, household appliances and personal care goods. Nearly 20 per cent chose to place orders on brands' official e-stores.

Nov 12, 2012

From Singles' Day to 'Tianmao Day': how China successfully commercialised another holiday

MAINLAND CHINA - Online retailers on Tmall and Taobao were certainly not feeling lonely on Singles' Day last Sunday, 11 November—said by some to be the loneliest day in the calendar as it is denoted by 1,1,1,1.