data driven marketing

May 17, 2016

Today’s data-driven marketing is not true predictive marketing: Commvault

SINGAPORE - The concept of data-driven marketing has been talked about for quite a long time, but the reality in practice is not living up to true potential, according to Commvault System’s global CMO Chris Powell and APAC marketing director Claire Larsen.

Sep 23, 2015

Decathlon sprints ahead with ‘clicks to bricks’ strategy in SEA

SINGAPORE - Sporting-goods retailer Decathlon's head of marketing for Southeast Asia, Clarence Chew, shares how the company's digital-first approach helped it gain new fans and deep insights into the region.