Dec 11, 2014
Thai telecom giant AIS returns to emotional roots
THAILAND – After defining a unique brand persona among Thai telecom companies nearly a decade ago, AIS abandoned the style of advertising that it helped popularise. On the back of its strength as a network, it continued to succeed through product-based advertising. Now the brand is going back to where it started.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins