An exhibit at Singapore's ArtScience Museum explores the famous Italian whose name is all but synonymous with invention. As the museum's executive director explains here, Leonardo's way of working and thinking remain applicable to anyone who wishes to become more innovative.
The Marketing Society held a unique event in Singapore yesterday, with an private tour at the ArtScience Museum. The venue was closed for the evening as around 30 senior marketers were given a private tour of the 'Da Vinci: Shaping the Future' exhibition by Honor Harger, executive director of the museum. Based around the theme of the power of long-term thinking, Harger shared some of Da Vinci’s greatest innovations and thinking processes and explained the relevance of his work as an inventor, artist, scientist, engineer and architect, today. “Leonardo da Vinci was one of history's great polymaths,” said Hager. “He pioneered what is now known as ‘systemic thinking’, weaving interconnections between all the disciplines that he worked within.” Wayne Arnold, Lowe Profero’s co-founder and global CEO and chair of The Marketing Society for South East Asia, hosted the evening which was sponsored by Sapient Nitro.
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