customer privacy
Jan 21, 2019
Driving results from first and second-party data
As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.
Mar 15, 2017
Trust and speed are what APAC consumers want from brands: SAP Hybris
SAP Hybris survey shows that four in five consumers from APAC will not purchase from a brand again if their data had been used without their knowledge.
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