csuite

Feb 27, 2019

Why APAC marketers and CFOs aren’t seeing eye-to-eye

New research by Kantar and Campaign will detail how brand and finance teams view marketing goals, metrics and agencies differently.

Feb 28, 2017

Marketers need to speak C-suite to drive tech investment: Squiz

The disconnect between marketers and the top brass can block crucial martech investment, says digital transformation company Squiz.

Sep 1, 2016

The CMO's role in digital business transformation

Don't 'wait and see' and don't think digital business transformation doesn't apply to your company. Lead the change, says Kim Douglas of SapientNitro and Razorfish.