csuite
Apr 4, 2024
ROI Romance: why it’s time for CMOs and CFOs to rekindle their relationship
‘It’s not me, it’s you!’. There’s a rash of boardroom break-ups happening across adland and it’s time for marketing and finance to get back together.
Feb 27, 2019
Why APAC marketers and CFOs aren’t seeing eye-to-eye
New research by Kantar and Campaign will detail how brand and finance teams view marketing goals, metrics and agencies differently.
Feb 28, 2017
Marketers need to speak C-suite to drive tech investment: Squiz
The disconnect between marketers and the top brass can block crucial martech investment, says digital transformation company Squiz.
Sep 1, 2016
The CMO's role in digital business transformation
Don't 'wait and see' and don't think digital business transformation doesn't apply to your company. Lead the change, says Kim Douglas of SapientNitro and Razorfish.
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