csmo

Saatchi & Saatchi names first shopper-marketing chief in Greater China
Apr 2, 2014
Jenny Chan 陳詠欣

Saatchi & Saatchi names first shopper-marketing chief in Greater China

HONG KONG - Richard Nicoll has taken on the newly-created role of CSMO (chief shopper marketing officer) of Saatchi & Saatchi in Greater China after the agency got rid of internal silos last year.

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