Aug 21, 2019

You don’t always need to pay to play

Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.

Jul 1, 2016

CPC-loving Asia still undecided on what ‘viewable’ means: Exponential

Viewability continues to be a hot button issue for the digital industry in Asia, but the focus on CPC metrics won’t be going away anytime soon.

Nov 17, 2015

Q&A: DataXu's James Sampson on programmatic in Asia

SINGAPORE - DataXu’s VP and general manager for Asia Pacific, James Sampson, shares some thoughts with Campaign Asia-Pacific on changes and trends in the region’s programmatic space.

Jul 11, 2014

Embed creatives into your search strategy

Creatives and digital specialists must collaborate to optimise insights learnt from search and performance marketing.

Mar 15, 2013

INTERVIEW: Renren may be small, but not sitting on its laurels

SHANGHAI - Renren's chief marketing officer Alvin Chiang is conscious of the scale of Sina and Tencent, but is clear about his priorities for expansion and monetisation of the firm's social networking services in 2013.