Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.
Viewability continues to be a hot button issue for the digital industry in Asia, but the focus on CPC metrics won’t be going away anytime soon.
SINGAPORE - DataXu’s VP and general manager for Asia Pacific, James Sampson, shares some thoughts with Campaign Asia-Pacific on changes and trends in the region’s programmatic space.
Creatives and digital specialists must collaborate to optimise insights learnt from search and performance marketing.
SHANGHAI - Renren's chief marketing officer Alvin Chiang is conscious of the scale of Sina and Tencent, but is clear about his priorities for expansion and monetisation of the firm's social networking services in 2013.
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