KUALA LUMPUR - Brands that have gotten fat from the rampant capitalism of the past century have put everything but customers first, and their time is over, Will Sansom, director of content and strategy with Contagious, said at the WFA's Project Reconnect event in Kuala Lumpur today.
SPIKES ASIA - Brands should focus on designing transformational experiences based on data insights to avoid generating campaigns that look like "matching luggage", according to Will Sansom, director for content and strategy at Contagious Insider.
SPIKES ASIA 2013 - In an era where time is short and everything's a distraction, when a website that's just a quarter of a second slow can lose you a customer, brands have to work harder than ever to earn the customer's time, said Will Sansom, a consultant from Contagious Insider, the dedicated consultancy arm of Contagious Communications in his morning talk at Spikes Asia.
SINGAPORE - Nestlé Singapore has appointed independent creative shop Contagious to create an outdoor branding campaign for Kit Kat that will run throughout the Christmas period.
SINGAPORE - Stories and the art of storytelling are as old as mankind and yet there are only seven basic plots underlying the limitless stories that have been told and retold through the ages.
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